New Balance’s Latest Tokyo Shop is Built in a Kura, Dismantled and Relocated from Kawagoe

New Balance, the American footwear company, has had a low-key presence in Japan since the 1980s. With 15 stores across Japan, the company shys away from the spotlight, working with equally low-key ambassadors like Ryuichi Sakamoto, rather than glitzy athletes or celebrities. But their latest concept store was an ambitious one: a project that called […]

The post New Balance’s Latest Tokyo Shop is Built in a Kura, Dismantled and Relocated from Kawagoe first appeared on Spoon & Tamago.

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