Foo Fighters unveil an exclusive new Japanese sake

Collaboration between rock legends and an esteemed sake brewery is every bit as good as it sounds.

It’s not every day an American band announces it will be releasing its very own sake, but that’s what happened yesterday, when rock royalty Foo Fighters uploaded a surprising new video on their official YouTube channel.

The near two-minute clip shows Japanese brewers involved in the process of making sake, as the band’s track “Shame Shame” from their upcoming album Medicine at Midnight plays alongside the visuals.

Take a look at the video below:

The short clip, filmed in black-and-white like the official “Shame Shame” music video, was uploaded with the following message:

“To commemorate the release of ‘Medicine At Midnight’, Japanese sake brand “TATENOKAWA” that produces top quality Junmai Daiginjo sake has collaborated with Foo Fighters. Based on the preference of the sake-loving band members, TATENOKAWA has specially created two types of Daiginjo sake. Please enjoy ‘HANSHO (Midnight)’ while listening to their fantastic new album.”

While sake lovers were excited to hear about the unexpected collaboration, there was no additional information about the sake or what it actually is, which appeared to leave some viewers confused about what they’d seen, with comments like:

“I don’t know what they are doing but it looks cool.”
“I honestly clicked and never read the title, I’m not sure what I expected but I stayed for ‘Shame Shame’”
“I don’t know what this is but I’m very excited.”
“For a second I thought you had collaborated with a Japanese band.”

For those new to the world of sake, or wanting to know more about the collaboration, Tatenokawa, the brand producing the limited-edition tipple, has been making sake at their brewery in Yamagata Prefecture for 180 years.

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