If you’re a fan of sushi then you’re going to love this collaborative apparel collection released by fashion brand Adastria and the popular train sushi company Hamazushi.

“Delicious” meets “style” in the collaboration, with Adastria’s casual clothing brand PAGE BOY teaming up with the sushi chain to produce a new way to enjoy fashion.

Though this will mark the first step Hamazushi takes into the fashion industry, it is not the first time that Adastria has worked with a sushi chain, having released a series of clothing and related goods earlier this year with Kanto based 24/7 sushi chain Sushi Zanmai.

This time the collection consists of long and short sleeved t-shirts, hats and socks, as well as a set of small sushi plates. PAGE BOY’s unisex brand PAGE BOYLIM is also involved in the project.
The designs are inspired by Hamazushi, and include the classic “wave” motif of the chain, as well as retro prints resembling the cheery atmosphere the sushi restaurant tries to convey.
In addition there are a limited number of original novelty boxes that commemorate the collaboration. These boxes will be handed out on a first-come, first-served basis, and will not be replenished once stocks run out.

The collection is available to buy at PAGEBOY stores nationwide or via the online webstore.
Below you can find an introduction to each piece in the collaboration.
*All prices include tax

PAGEBOY x Hamazushi long sleeve T-shirt
Price: 3,960 yen
Available in four different prints: Off-white Festival, Pink Festival, Off-white Retro Print, Aqua Green Retro Print

PAGE BOYLIM x Hamazushi long sleeved T-shirt
Price: 4,950 yen
Available in two colours: Black, White

PAGEBOY x Hamazushi Short-sleeved T-shirt
Price: 3,300 …continue reading

    

Tokyo is a shopping heaven where anything and everything can be found. From giant shopping complexes to small local shops, it offers great shopping experiences for everyone. Tokyo is also home to a wide range of local markets packed with lively shops, restaurants, stalls, and vendors selling a large selection of items and food options. Visiting these markets allows you to spend a memorable time while splurging on world-class goods that can’t be found anywhere else. Here, we have prepared the ultimate list of the best markets in Tokyo that you should visit! 1. Tsukiji Tsukiji is probably one of the most popular and famous markets in Tokyo. It is […] …continue reading

    

When you visit Japan for the first time, you will be blown away by the beauty of the Nature, the punctuality of the train system and the complexity of the Japanese traditional culture. But surprisingly, another thing is going to impress you: KONBINI!

What Is A Konbini?

A konbini is essentially a Japanese convenience store that sells everything from groceries to household products and cosmetics, and even Muji basics! However, the most typical reason for a duck into a konbini is to conveniently grab a selection of their deliciously prepared food items, ranging from oden (hot from the dashi broth!) to daily-made elaborately-wrapped bento boxes.

Visiting Japanese convenience stores is a beloved pastime for pretty much everyone visiting and living in Japan, guaranteed. It’s been hailed as one of the top favourite places and activities to visit during anyone’s trip to this wild and wonderful country, and as bizarre as that sounds, it has rightfully earned its reputation.

During the Tokyo 2020 Olympics, the Japanese konbini even gained international coverage and spotlight! As athletes and press from all around the world poured into the country, they found that their confinement to the grounds (because of COVID-19) wasn’t so bad when they discovered the magical world of Japan’s 24-hour convenience stores!

A journalist even labelled it as “a culinary world unto itself!”.

The Main Konbini Chains in Japan

There are quite a few different …continue reading

    

Honey is Mother Nature’s gift of gold. But in a world where urbanisation is fast taking over the natural world, our hard working honey bees are facing threats bigger than ever before.

When it comes to urban living, Tokyo is the world’s largest metropolitan area; and with little green space available amongst the jungle of concrete, you may be surprised to hear how one NPO is successfully raising honey bees right in the center of the city.

The Ginza Honey Bee Project, which started in 2006, aims to connect people with nature and lead society to a more sustainable future. Since its establishment, the Ginza Honey Bee Project has connected more than 18,000 people in the community through apiary tours and honey-extracting experiences.
A pioneer of urban beekeeping, the project works alongside honeybees to conserve biodiversity and ecosystems within modern environments. At the same time, the project provides environmental education to both children and adults, tackles local issues, promotes urban development and increases green spaces amongst the concrete.

Now the Ginza Honey Bee Project is ready to share the fruits of their labor with you, in the form of environmentally friendly honey produced from the nectar of flowers from Hibiya Park, Hama Rikyu and the Imperial Palace.
Made using nectar from the plants of the Imperial household, the honey from the Ginza Honey Bee Project is really and truly a golden treasure that will make mouths water.

Ginza Sakura Nectar

Price: 8,640 yen
The nectar used to produce this honey was collected by the honeybees back in spring during the sakura season. That means this honey is the earliest honey to have been produced in Japan this year, having been first collected on the 6th of April.
A fragrant honey, you can almost feel the cherry blossoms blooming in your mouth with every spoonful.

<img loading="lazy" …continue reading

    

You see what looks like a collection of fancy embroidery thread in various appealing colors.

But as you’re admiring them, you can detect a blend of fragrances wafting through the air. “Hmm, is that nice smell coming from the embroidery thread,” you wonder.

Actually, it’s not embroidery thread, it’s incense in cord form!

Aroma Cord, colorful incense in cord form

Aroma Cord is an unusual, innovative type of corded incense that lets you enjoy authentic fragrances in a casual and creative way.

Each set includes an incense clip and a non-flammable mat along with a length of Aroma Cord incense.

If you use an incense clip, you can burn the desired length without cutting the cord.

The approximate burning time is about 8 minutes for a 10 cm (4″) length, with a total of 2 meters (6’7″) per package.

Not just for burning: Unbind your creativity!

Of course, you can use Aroma Cord like traditional incense to burn and enjoy, but with a bit of imagination, you can come up with all kinds of other ways to put Aroma Cord to use!

For example, you can fashion it into a bracelet or anklet, tie it into a decorative element and wear it as a pendant…

…tie it into elegant mizuhiki ribbons for decoration…

…or use them to add a bit of color and pleasant fragrance as the finishing touch to your gift wrapping.

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Furin (or Fuurin) essentially translates to ‘wind bell’ and describes the Japanese wind chime. Just like how eating an ice cream cone may make you nostalgic for summertime, the sound of a furin sends a Japanese person to their happy place in summer.

Widely known and accepted as the symbol of summer in Japan, when anyone hears the gentle ringing sounds of the wind chime, they become immediately washed over with a refreshing feeling.

It may be a cultural thing, but many Japanese people insist that hearing and seeing the furin sway in the wind actually makes them feel cooler and more relaxed – a must for the balmy Japanese summer nights!

If you’ve visited Japan during the warm months, you may have seen and heard Japanese wind chimes hanging outside places of residences. These days, they’re normally quite cheerful and bright.

What’s A Furin?

So what exactly is a furin? To start, we’ll give you a basic description of what it looks like and consists of, however, note that there exist thousands of versions of wind chimes in Japan today.

A furin is a Japanese wind chime that is consists of three main parts: the ‘gaiken’ which is the bell- or bowl-shaped exterior, the ‘zetsu’ which is the clapper inside the gaiken, and the ‘tanzaku’ which are the colourful strips of paper that hang down and flutter in the wind.

When the breeze catches and moves the tanzaku, the zetsu will chime inside the gaiken, producing the gentle ringing sounds that everyone loves.

You will likely see these hanging outside of people’s homes, either near the windows or along the balcony.

The History …continue reading